According to a report by the Telegraph, Facebook conducted a secret massive psychology experiment on its users to find out how they respond to positive and negative messages, without telling the participants. More than 600,000 Facebook users took part in the psychological experiment which involved the social media site altering the tone of users’ news feeds to highlight either positive or negative posts from their friends. The users’ responses were monitored to see whether or not friends’ attitude impacted their own. The results showed emotional contagion, said Facebook scientists. When positive expressions were reduced, so were positive posts, with more negative posts increasing. When negative expressions were reduced, the opposite pattern occurred. The research proved that emotions expressed by others on Facebook, are highly influential, a fact advertisers are very interested in.
Facebook Conducted Secret Psychology Experiment on Users’ Emotions
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